The CI is symbolized to provide better understanding of SeungHyun¡¯s management policy, which is Excellency, Wisdom, and Victory.
With the motto of hexagonal image of benzene ring which controls the Excellency of polyurethane, CI was made. And also SeungHyun¡¯s name has the meaning of Victory (Seung) and Wisdom (Hyun).
So the CI shows SeungHyun¡¯s strong will to jump up as a global leader based on Excellency, Wisdom, and Victory.